On my commute home, I got stuck behind a water delivery truck at a red light. I couldn’t see anything in front of this truck and I was forced to read the stickers and paint posted on its rear doors. One stood out.
We’ve all seen it. That rectangle with the dark blue font that says “Find us on Facebook” with Facebook icon next to it. I was shocked to see it on a water delivery truck. Why would I find you on Facebook? I know nothing about your business and I don’t need a 5 gallon jug of water in my home. Plus, I’m driving right now and your brand really won’t stick in my head until I make it home.
It’s important for businesses to do more than slap a “Find us on Facebook” image on their website, print advertisement, or truck wrap. Tell us why we should find you on Facebook and you’ll see a better response.
Here are a few ideas:
- Want to be our featured fan of the week? Find us on Facebook.
- Find us on Facebook for deals, steals, and freebies.
- We’re really funny. Find us on Facebook and we’ll prove it.
- For recipes and cooking inspiration, like us on Facebook!
Would you find a company on Facebook if you didn’t know anything about them?