Your Marketing Plan: Don’t fuhgeddaboudit

Marketing Plan

Poor planning is one of the reasons why small businesses fail. Most of us think about financial planning but forget about the importance of having a marketing plan. Think about your brand from the very beginning. It will be easier for you, as a business owner, to describe what you do and you will become familiar with the marketing channels that get you the highest return on investment.

10 Questions to Answer when crafting your Marketing Plan:

  1. Who are you?
  2. What is your story?
  3. What is it that you do?
  4. Who is your target market? Note: usually businesses start with “anyone and everyone” as their target customer. As the business grows, you can see who your most profitable consumers are and begin to target them.
  5. How are you different?
  6. What is your promise? Be as specific as possible.
  7. What is your marketing budget?
  8. What are your company’s revenue goals? Where would you like to be next year at this time?
  9. What do you see as a priority for this year? Do you have a website but want to focus on blog content?
  10. Are there any networking events that you think are necessary to attend? List them here as a reminder.

It’s important to remember that the marketing plan can change. You won’t have all the answers from the beginning. As you acquire this information, you can tweak your marketing plan so that it works. Think of it as a living, breathing document; a place where you can mind-dump all the knowledge related to your product or service, and share that knowledge with others. This document also makes a great on-boarding document when you decide to hire a marketing professional. He or she can instantly understand your brand, industry, and competition without having to take too many educated guesses.

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2 thoughts on “Your Marketing Plan: Don’t fuhgeddaboudit

  1. Hmm it seems like your site ate my first comment (it was extremely
    long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly
    enjoying your blog. I too am an aspiring blog blogger but I’m still new to everything. Do you have any tips for rookie blog writers? I’d
    genuinely appreciate it.

    • Hi Walter–Happy to do a post for aspiring bloggers in the near future. Thanks for the suggestion! In the meantime, I’d say just go for it. Try to post regularly and get yourself on a schedule. You don’t want anyone to come across your blog and think it’s dated content. Just one month of no new posts can deter a visitor from subscribing.

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