Build a Quality Email List with Twitter Lead Gen Cards

One tactic that I’ve been using to increase my organization’s email list is Twitter Lead Generation Cards.

Adding Twitter Lead Generation Cards to your Tweets makes it easy for people to express interest in your business without having to fill out a form or leave Twitter. With just a couple of clicks, users can share their contact information with you so that you can follow up with your new potential customers.

I usually throw a little money behind it so that it gets promoted to the right crowd. Here’s how:

  1. Go to ads.twitter.com –>Creatives –> Cards
  2. Create a few Lead Generation Cards. (Different descriptions, images, call to action text, etc. and see what works best for you.)
  3. Apply those Twitter Lead Generation Cards to a campaign.
  4. Schedule the campaign.
  5. Check back in a few days to see how it’s doing. Then tweak it and make it even better!

The audience you selected will see your Twitter Lead Generation Card and click-through to view the content, contest, or whatever else you decided to promote. That’s where it’s really beneficial.

When the user clicks through, they agree to subscribe to your email list. That’s right. You can follow up with them using email marketing and guide them through the buyer’s journey.

You do get a lot of junk contacts because, well let’s face it, if you’re promoting something really awesome then it’s hard for anyone to resist the temptation to click.

How can you prevent polluting your email list with low quality subscribers?

My suggestion is to set up a process for double opt-in. That means you’ll export the list of leads from ads.twitter.com, and import the Excel sheet into your email tool (MailChimp, Constant Contact, etc.).

Once the list of contacts are uploaded to your email system, you send an email that requires them to confirm opting-in. If they don’t click it, they don’t receive any emails from you ever again.

You know you have a golden, high-quality subscriber if they clicked.

Keeping your email list clean is important for continuing a great relationship with your email provider and for generating the most accurate marketing results.

Plus, who wants to waste time nurturing someone who will never, ever be a customer?

Email on, marketers.

 

Asking the right questions. Are you posting with engagement in mind?

Years ago, I worked at a radio station that put on an annual event in the middle of the town mall. Account Execs hustled for months to get all of the booth space booked.

After the event, the team from the radio station asked the vendors for feedback. Almost everyone I encountered was enthusiastic and happy with the results. All except one: A clinic specializing in hair loss solutions.

Why?

Balding is embarrassing to talk about. It is not a subject that you want to discuss with a sales rep in the middle of your town mall, where you might run into your daughter’s soccer coach or your pastor.

A public event is not the best place for every business to be. And a public space is not the best place for every conversation to happen.

The same is true for certain posts on social media.

The other day, I saw this tweet from Money magazine:

Money Magazine Tweet

 

Is it wise to publicly broadcast my salary tip(s) for everyone, including my boss and colleagues, and potential future employers to see?

It is awesome that Money magazine wants to engage with their audience and gain insight and wisdom from their followers for an upcoming issue. How cool would it be for your Twitter handle and name to appear in an upcoming issue?

This question got me thinking about engagement in general. If you are seeing low, or no, engagement on your posts, maybe you aren’t asking the right questions. Here are some questions to ask yourself before posing it to the crowd:

  1. Is it a question that someone would feel comfortable answering in a public space? I’m curious to know if Money magazine sees lower engagement on this post than for similar questions posed in the past.
  2. Does the question require a simple yes/no, or could you broaden the question so that you get a more in-depth response?Many times I ignore questions that could be answered with a single word, especially if a lot of other people have already responded. A yes-no question is better suited for a poll.
  3. What will they (the reader) get out of responding? Again, it is awesome how Money magazine tells their followers that they have a chance to be featured in an upcoming issue. That is a clear bonus. Additionally, people like to showing off their expertise, so even something as simple as asking an open-ended question could be a motivator. I have also seen contests for the most-active users or giveaways for the best responses. See below for a great example from Panda Express.
Fortune Friday

For maximum engagement, let the reader know what they will get out of responding.

Of courses, there are other barriers involved in building engagement, but that’s a story for another time.

Just think about it before you post. If roles were reversed, would you be comfortable answering the question you are asking your audience?

Tell me, what makes you respond to questions asked on social media? Give us an example of something you responded to recently.

 

These Are a Few of My Favorite Podcasts

Depositphotos_11557342_xsFinancial news and whatever you choose,
Improving grammar and  productivity standards,
Confusing technology explained at last,
These are a few of my favorite podcasts…

Okay, so I’m not a songwriter. (P.S.–>How good did Lady Gaga sound at the Oscars with her A Sound of Music? She’s amazing!)

Anyway, this post isn’t about the Oscars or Lady Gaga. It’s about a few of my favorite podcasts. Let’s jump right in.

  1. Take Control of Your Money – Dave Ramsey: You might have heard Dave Ramsey’s radio program at some point in your life. He’s actually made it into a podcast for you to listen to whenever it’s convenient. Ramsey helps you understand the bigger financial picture and take action to improve your own personal situation. I just love his opening line: [The Dave Ramsey Show, where] debt is dumb, cash is king, and the paid-off home mortgage has taken the place of the BMW as the status symbol of choice.
  2. Quick and Dirty Tips Podcasts: This is actually a series of podcasts. If you search for “quick and dirty tips,” you’ll see ones on nutrition, money, productivity, public speaking, and more. The great thing is that they are all separate podcasts, so you can subscribe to only the ones you want to hear. My favorite is the “Grammar Girl” writing tips because no matter what you do for a living, writing is an important skill.
  3. Rainmaker.FM: A podcast that’s perfect for marketers, especially content marketers. This show is about 30 minutes per episode and focuses on topics that are crucial for marketing success. The most recent episode is, “Three Misconceptions about Modern SEO.” Who can resist topics like that?
  4. Freakonomics Radio: This podcast was created as a spin-off of the best-selling book by Levitt and Dubner, Freakonomics. Steven D. Levitt is an economist who studies the riddles of everyday life and reaches conclusions that turn conventional wisdom on its head. The book was really interesting and the podcast carries the same intrigue.
  5. This Morning, America’s First News with Gordon Deal: Saved this one for last because it’s a necessary inclusion, albeit an unexciting one. This daily podcast is part of my morning routine. It provides the top news for the day in addition to some interviews and insight. It’s usually available by 9am Monday-Saturday. I also listen to BBC World Service, Global News.

Bonus podcast: Kim Komando Live. Kim, like Dave Ramsey, has a radio show that is repurposed into a podcast. Kim takes complicated technology-related subjects and makes them understandable. I like listening to her podcast, however they are broken down into such short segments (usually around a minute) that it becomes difficult to multitask while listening.

Do you listen to podcasts? What are your favorites?

Using Meetup to Sharpen Your Marketing Skills

Well, I already missed a day of the blog challenge but I have a good excuse. Yesterday I attended a Meetup group and didn’t get home until late. If you haven’t heard of Meetup before, it’s a social networking site for local groups. No matter where you live, you can type in your zip code and find local groups that you can join or events for you to attend.

How can you use Meetup to sharpen your marketing skills?

  1. Join a business-related group that would appreciate input from a marketing-minded individual. You’ll be challenged (in a good way) to think about another product or company and make recommendations or suggestions based on your perspective. This gives you the opportunity to think outside of the box and daily routine of your usual work.
  2. Find a marketing-related group and talk to fellow marketers about emerging trends or campaigns that you’ve tried. We can all learn from each other. Maybe you’re experiencing a problem and you need help. Who better to ask than a group of marketers?
  3. Do something besides marketing! There are art meetups, food meetups, even wine-enthusiast meetup groups! Get involved and get your mind off marketing. If you can relax, your mind will start thinking more creatively. There’s no better way to relax than chatting with a group of new people over something that you all enjoy, like a glass of wine.

Have you used Meetup before to advertise your own group or to find something fun to do? What was your experience like?