Lots of people like to hate on water brands like Aquafina or Dasani because their process consists of filtering tap water and bottling it. Mother Jones recently released an article that the water comes from the most drought-ridden places in the U.S, adding an opinion of disgust that it’s bottled tap water.
I’m here to tell you that’s the point. Maybe not that it comes from drought-zones in the U.S., but that it’s filtered tap water. It’s intentional. These brands aren’t trying to hide it from anyone.
- Aquafina openly states that it’s purified water, and even provides buyers with the steps in their purification process.
- Dasani does not market itself as water from a fresh mountain stream. It clearly says “purified water” on the label.
Pepsi and Coca-Cola did a ton of consumer research before launching their purified water brands. Consumers told them that they didn’t need their bottled water to be from a spring. In fact, many of them would drink the “spring water” and then fill up the bottle with tap water. Why?
Consumers wanted convenience.
They wanted to grab a bottle, know that it was safe to drink, and go to the gym, work, or stick it in their purse for later. These soda brands intelligently and deliberately extended their product lines to include an option for the health-conscious consumer. They positioned and designed their product differently and as a result, they are able to offer bottled water at a lower cost.
If you want spring water, then purified water brands are not for you. Choose a company that advertises “100% Natural Spring Water” such as Poland Spring or Deer Park.
No need to hate on purified water companies. We just need to read the labels, find out where our water is coming from, and make the best decision based on our knowledge and budget.
Everyone is different. That’s why we have so many choices.